Santosh N Discusses IPL Value Erosion Amidst COVID-19 Fri, Mar 27, 2020

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Santosh N, Managing Partner, D and P Advisory, and external advisor, Duff & Phelps recently shed light on the estimated value erosion the Indian Premier League (IPL) is likely to face if its 13th edition gets cancelled due to COVID-19 in an article in The Economic Times

Santosh said, “We have assumed a high possibility of IPL 13 being cancelled if the current situation persists. This scenario will have a massive impact on the IPL ecosystem value as it will also consider larger economic and financial consequences.”

In the first scenario that Santosh highlights, there is no impact on the next year’s edition, but there will be no cash inflow from the broadcaster and other sponsors. However, in the second scenario, apart from the cash flow impact, IPL’s value will also be negatively impacted due to a one-year setback, anticipating that the sponsorship revenues might not grow at desired levels. 

Duff & Phelps estimates that if cancelled, IPL’s entire value will reduce by $700 million to $1 billion.

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